We are going through a major renewal process, so that our brand reflects more clearly the position of constant innovation and the new phase, ready for expansion and new projects.
Revitalizing the Operacional logo is a fundamental part of this process. This is because our main symbol has the mission of reflecting in a unique and clear way the entire concept involved in conducting the business, so that the public can easily identify and assimilate the brand, values and profile of the Operacional, such as the vocation to innovate and constant improvement. In addition to valuing the history built by years of credibility in the industrial segment.
When working on the new brand, we maintained the main sign of Operacional, the ellipse that evokes a cycle, characteristic of every industrial process, and focuses on operation, our core business.
In the redesign, the focus remains there, but with a new solution: now the name Operacional comes completely, without complements, with a more stable, clear and objective typology.
The colors were also renewed, without losing the reference to blue that marks our history in industrial management technology. Now working with more vivid and bold tones, we have aligned the palette and our visual identity with aesthetic and ergonomic trends. On all contact fronts, from company layout to system interfaces, in a uniform and engaging way.
Learn the meaning of the new symbol in the diagram below:
The products were also redesigned and now bear the parent brand in a monolithic composition.
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- A deep work of branding and transformations to boost the business
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